General Catalyst

General Catalyst Partners is one of the new generation of large venture capital firms in Boston. General Catalyst has a very active early stage investment practice. They’ve seeded and helped start many companies. It fits with the firm’s DNA–the partners are former CEOs. One of the founding partners, David Orfao, was my CEO at Allaire. GC has backed many of my friends’ startups: Backupify, Brightcove, FitNow, Hubspot, Maven, ScanScout, Visible Measures and Yottaa to name a few. They backed my latest startup, Shopximity, also.

I spent half my time for about 18 months at GC helping develop investment themes in cloud computing and adtech. While at GC I met John Hadl and together with Ron Elwell we started Shopximity.