Allurent

Allurent is an e-commerce 2.0 platform company started by Joe Chung and Fumi Matsumoto, both of whom come from Art Technology Group (ATG), the leader in Web 1.0 e-commerce. Joe was ATG’s co-founder and Fumi was employee #1.

I invested in Allurent in 2006.

Joe and Fumi have assembled a stellar team that has created some amazing shopping experiences for the likes of Anthropologie, Borders, UnderArmor and Urban Outfitters. Allurent-powered e-commerce sites not only look better, they also drive better economics. After the crash in 2008 etailers radically slowed down their replatforming efforts. Allurent’s team spun on a dime. In about six months the company restructured its product roadmap and go-to-market strategy to an on-demand offering called Allurent On Demand. Allurent is a great example of how companies can reinvent themselves quickly using cloud computing.